Deraya’s Story
About Deraya
Deraya was founded in 2002 as an Egyptian sales services company providing high quality services to reputable and large corporations. Deraya became a market leader specializing in sales operation management and sales training and consultancy. Over the years, Deraya has grown and evolved into a group of companies offering very specialized services: Deraya Insurance Brokerage – Deraya Real Estate – Deraya Banking Services.
Our Mission
We aim to be the regional leader in our respective domains of operation: insurance, real estate, and finance. As independent advisers, we help our customers choose products and services that best meet their needs. We provide a dynamic, professional, and progressive working environment for our employees.
Principles
We add value in and through all our interactions, be it with shareholders, suppliers
, customers, or employees. At the heart of our corporate culture are our guiding principles of integrity, respect, commitment, diversity, and confidentiality. They make for an environment where interactions are honest and transparent; everyone feels respected and appreciated; teams and individuals are focused, driven, and accountable; opportunities are open to all without discrimination; data and information is protected and shared on a “need-to-know” basis.
OurHistory
The name Deraya© is an Arabic word meaning “knowledge and awareness”. We believe that the key to our success is our knowledge about the services we sell and the optimum ways of reaching our prospective customers. Deraya was founded in 2002 as an Egyptian sales services company providing high quality services to reputable and large corporations. Three partners manage Deraya: Ashraf Zaki, Ahmed Soliman, and Mohamed Shafei, with more than 50 years of combined management experience in multinationals and leading organizations. Deraya offered sales outsourcing services as well as sales training and development, and consultancy. It was the first company in Egypt offering sales outsourcing services to insurance companies, real estate developers, financial institutions, as well as information technology and telecommunication companies such as:
- Insurance: Bupa Egypt, MetLife Alico, Libano- Suisse, Misr Insurance, and AIG.
- Real Estate: Mountain View, Amlak Finance, and Sodic.
- Banking: BNP Bank, Piraeus Bank, Citibank, and Credit Agricole.
- IT & Telecommunications: Vodafone, Xerox, Link-dot-Net, and Microsoft.
Deraya became a market leader specializing in sales operation management and in sales training and consultancy. Deraya’s sales force consisted of one of Egypt’s largest sales networks selling to individuals as well as corporations. Sales outsourcing services included sales account management, direct selling, tele-sales, sales and order management, sales events management, customer services and relationship management, and shipment reporting, as well as market and sales analysis. Sales training and development and sales consultancy services assisted customers with sales human resource management issues such as hiring, defining Key Performance Indicators (KPIs) and performance appraisals, as well as operational issues such as sales information systems and reporting. Tailored sales workshops were designed and implemented for the customers with an integral follow-on evaluation and recommendations offered as a consultancy add-on. Over the years, Deraya has grown and evolved into a group of companies offering very specialized services: Deraya Insurance Brokerage – Deraya Real Estate – Deraya Banking Services. Deraya aims to serve customers at local and regional levels throughout the Middle East and North Africa. Deraya is committed to providing world-class services through hiring professional individuals in all fields of specialty and using state-of-the-art technologies.